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Unilever, P&G and the mystery of Publicis’ Pour Tout Vous Dire CRM acquisition
Zunz: What conflict? I cannot have been alone in wondering why Publicis Groupe made such a hullabaloo over its acquisition of French CRM site Pour Tout Vous Dire at the beginning of the month. Coming...
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There’s only one solution to doctors’ health messages: ban them
Better for your daily health requirements Not long ago, if you bit into a Kraft Oreo, munched some McDonald’s fries or tucked into a Kentucky Fried Chicken leg, the chances were you would be ingesting...
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Pre-election COI campaigns get the third degree
Call it coincidence, but events are conspiring to make COI spend – pre-election – a hotter topic than it should be. First there was the unfortunate reminder that public information advertising...
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I-Level default sends tremors through the industry
For those in marcoms, the descent of digital agency I-Level into administration has some alarming echoes of the sovereign debt crisis being played out in Greece. Just a few short months ago, no one...
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The agency kickback scandal you couldn’t make up if you tried
One staple theme yet to make its appearance in our favourite TV soap, Mad Men, is the celebrated agency kickback. No doubt it will in time. But why wait for the soap when you can have the real thing,...
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StrawberryFrog is up for sale, but will anyone want to buy it?
Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet “For Sale” sign. Whether it will succeed in its objective is open to doubt, as will be seen...
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“Not for sale” StrawberryFrog sold – to PR agency APCO
StrawberryFrog – the maverick advertising micro network – up for sale? Come again? When, late last year, I had the temerity to claim that was indeed the case, SF founder, chairman, chief executive and...
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Record WPP financial results fuel confidence in sustainable recovery
Chief executive Sir Martin Sorrell was in feisty form as he reported the best set of financial performance figures in years at the world’s largest marketing services company by revenue. The WPP growth...
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